Ecommerce, in practice.

Pain points, frameworks, and honest answers — on Shopify, CRO, migrations, tooling, and getting found in AI search.

All CRO Migrations Platform Tools AEO General

AEO·11 min read

How LLMs decide what to cite (and the 6 places your brand can earn that decision)

Citation isn't magic — it's a chain. A walkthrough of how ChatGPT, Claude, Perplexity, and Gemini decide what to cite, and the 6 places your brand earns it.

Manpreet SinghJun 19, 2026