Portfolio · Recent case studies

What we’ve done so far.

The most recent work, newest first. Every engagement below is measured on one thing — whether it moved the number the client cares about.

sundayriley.com

Sunday Riley

CRODesign revamp

A full conversion-rate optimization engagement alongside a design revamp of the storefront — new design direction applied across the experience, with every change measured against conversion rather than taste.

Conversion rate moved up after the redesign shipped.

pawpeye.com

Pawpeye

CROProduct page

Rebuilt the product page around the add-to-cart decision — a real proposition in place of a spec dump, three pack tiers instead of one price, and trust signals surfaced at the point of decision.

4.26% → 7.53% ATC

Add-to-cart rate ran ahead of the original through a 17-day split test.

oximan.in

Oximan

CROProduct page

Rebuilt the face wash product page around the pack choice — a free gift that unlocks on the larger packs, offers surfaced, and the review count promoted next to the title.

Test data no longer retrievable; the page shows the work.

instrength.org

InStrength

CROProduct pages

Rebuilt the Omega-3 product page around the pack decision — priced pack tiers with unit pricing, the review count promoted, and every trust signal moved next to the buy button.

12.94% → 20.38% ATC

Add-to-cart rate rose from 12.94% to 20.38% in a split test.

Everything else