Shopify + CRO for sleep and mattress
A weeks-long decision across several sessions, decided on risk rather than price. This is our work on sleep brands, and what we would ask any agency before signing.
Proscube is a Shopify and conversion-rate-optimisation studio working with mattress, bedding and sleep brands. We build for a considered purchase made across several visits — risk reversal stated plainly, comparison kept on your own site, and finance shown at the price. We work with DTC brands across the US, UK, Europe and Australia.
Projects delivered
Shopify stores built
Shopify Plus builds
Best measured ATC lift
Selected work
A considered category where the store has to survive being left and returned to several times.
What actually moves a sleep PDP
A conversion rate under 1% is normal here. That does not mean the page is fine.
The obstacle in this category is risk, not price. A trial period stated plainly beside the price — how long, who pays return shipping, how the refund works — is usually the highest-leverage element on the page, and it is normally a link in the footer.
Woosa — brand and product presented as part of a routine rather than a spec sheet
People compare mattresses in a spreadsheet or on a review site because your store made it hard. A proper comparison on your own pages keeps the decision where you can influence it.
Woosa — bases compared side by side rather than across four tabs
The purchase spans weeks and several sessions. A returning visitor should land back where they were rather than starting over — saved configurations, a comparison that persists, an email capture that is worth taking.
A monthly figure changes the choice set entirely in this category, and it belongs next to the total rather than being discovered at checkout. Brands that hide it get compared on the full price against competitors who did not.
The mattress is bought once. Pillows, protectors, bases and bedding are the repeat business, and most sleep stores merchandise them as though nobody would ever come back.
Woosa — accessories priced and shoppable for the visit after the mattress
How we start
We rebuild one product page — the one carrying your ad spend, or your hero SKU. It goes live as an A/B test against your current page. If our version doesn't win, you don't pay, and you keep the page you had.
We can offer that because the test decides, not us. It also puts the risk of a first engagement on our side of the table rather than yours. If it wins, you pay for that page, and then you decide whether we carry on.
Pick a page to testChoosing an agency
If you are comparing agencies for a sleep brand, these separate them faster than a portfolio review will.
Mattress is the most aggressively marketed category in DTC and the one where unverifiable claims are most common. Roughly half of all tests fail to beat control.
Our answer
Our Pawpeye test is published with its dashboard and a plain statement that the result has not settled — eleven add-to-cart events against six. We would rather publish that than a number we cannot stand behind.
The answer tells you whether the agency understands considered purchases. An agency that reacts with alarm is about to optimise for the wrong thing.
Our answer
Almost certainly not. Under 1% is normal for a high-value, weeks-long decision. What matters is return-visit rate, email capture quality and whether the comparison happened on your site — those are the numbers we would work on.
Considered purchases with long decision windows are the hardest thing in CRO to measure honestly. Someone who researches for three weeks will not convert in the session your test recorded.
Our answer
We agree the primary metric before starting and we are explicit that on a high-consideration product it is usually an upper-funnel one — add-to-cart or checkout entry, not revenue in-session. If your volume cannot settle even that, we will say so rather than run a test that cannot conclude.
A mattress brand has few pages that matter and a long test cycle. Spending one of those cycles on a failed engagement is the real cost, not the fee.
Our answer
No invoice, and your original page stays live. Because the test cycle is long here, we will tell you before we start whether your traffic can produce a readable result at all.
Where our clients are
We work with DTC brands across three time zones. What changes between them is rarely the structural problem — it is traffic volume, which decides how fast anything can be proven, and the category rules that differ market by market.
Our largest market and the one where trial periods and finance are effectively expected. It is also where the category is most aggressively marketed, so the page is competing against claims rather than against products.
Mattress sizing is not standardised across markets, which makes the size selector a localisation problem. Lower volume and a long consideration window mean tests here need patience and an upper-funnel primary metric.
Freight on a bulky product dominates the economics, and returns logistics are the hardest part of the offer to make credible. A trial period you cannot operate profitably is worse than a shorter one you can.
We work asynchronously and overlap live for calls. The test runs in your dashboard and you see exactly what we see.
Probably not. A mattress is a high-value purchase made over weeks and several sessions, and a sub-1% rate is normal for the category. The more useful numbers are return-visit rate, how many people come back within thirty days, and whether the comparison is happening on your site or on a review aggregator.
It is usually the single highest-leverage element on the page, because the obstacle here is risk rather than price. What decides whether it works is how plainly the terms are stated — who pays return shipping, what condition the product must be in, how long the refund takes. A generous trial buried in a policy page does far less than a modest one stated beside the price.
Yes, and more importantly we surface the monthly figure at the price rather than leaving it to be discovered at checkout. In this category the monthly number changes which products a customer considers at all, so hiding it means being compared on full price against competitors who showed it.
When the range genuinely varies by sleeping position, firmness preference or body type, a short quiz can outperform a comparison table and produces useful segmentation. When the range is narrow it adds a step and costs conversions. The test is whether a real customer could choose correctly without it.
Shopify builds start at $8K and CRO work at $5K. Those are starting points rather than quotes — we fix the number in writing after a discovery call. The single-page test is the exception: you pay only if it wins.
Next step
Those two together tell us more than a conversion rate does in this category. You will get a real read within a business day.
