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Choosing a 3PL: the questions that matter and the ones that do not

Pick-and-pack rates are the easiest thing to compare and rarely the thing that decides it.

By Manpreet Singh·October 6, 2026·9 min read
Choosing a 3PL: the questions that matter and the ones that do not

Every 3PL will send you a rate card. The rate card is the least useful document in the evaluation, because the costs that hurt are not on it and the failures that hurt are not priced at all.

When to move

Not at a volume. At a constraint: you are spending more time packing than selling, you cannot hit next-day, you need a second country, or the storage is costing you premises you would not otherwise rent.

Below roughly 500 orders a month, self-fulfilment is usually cheaper and always more controllable. It is also how you learn what to ask a 3PL.

The questions that actually decide it

How does the Shopify integration work? Native app, middleware, or a file drop. A file-based integration in 2026 means stock accuracy measured in hours and a reconciliation job somebody has to own.

What is the real-time inventory sync interval? "Real time" sometimes means fifteen minutes and sometimes means overnight. Overnight means overselling.

What is the cutoff for same-day dispatch, and what is the actual hit rate against it? Ask for the number, not the policy.

What happens when something goes wrong? Named contact or a ticket queue. Ask how a mis-pick gets resolved and who pays.

How do returns work? Received, inspected, restocked, and over what timescale. Many 3PLs treat returns as an afterthought and it shows.

Can they handle your specifics? Batch and expiry for supplements. Fragile for glass. Temperature for food. Gift wrapping, inserts, personalised packaging — each of these is either standard or a surcharge or a no.

Ask for two references from brands your size in your category, and call them. This is the single most informative thing in the whole process and most brands skip it out of politeness.

The costs that are not on the rate card

CostWhy it surprises people
ReceivingCharged per pallet or per unit on inbound
StoragePer bin or per pallet, monthly, scales with slow-moving stock
Long-term storage surchargePunishes dead stock you were already not selling
Account managementSometimes a monthly minimum
Special packagingPer-order surcharge on anything non-standard
Returns processingPer return, sometimes more than the pick
Peak surchargeNovember and December, and it is substantial

Related service

Outgrowing self-fulfilment?

See how we integrate systems

Model your actual order profile against the full cost list, not the pick rate. A cheap pick with expensive storage loses to the opposite if you carry depth.

WHAT THE NUMBER IS MADE OFDESIGNBUILDINTEGRATIONSCONTENT + QANOT INCLUDEDPAID MEDIAPHOTOGRAPHYCOPYWRITINGAPP SUBSCRIPTIONSSCOPE MOVES THE PRICE — HOURS DO NOT
Illustrative fulfilment cost structure. The pick fee is the part everyone negotiates and rarely the largest line.

The transition

Overlap the old and new for a few weeks. Do not move everything at once, do not move in November, and keep enough stock in the old location to trade if the new one stumbles.

Test with real orders, including a return, before you switch the bulk of volume.

Talk it through

Changing or adding a 3PL?

The integration is the part that breaks. We have built and fixed enough of them to tell you which questions to put in writing.

Ask us

A real read within one business day — not a sales call.

About the author

Manpreet Singh

Founder of Proscube. Leads the studio's Shopify, headless and CRO engineering, and works directly with founders rather than through account managers.

More about Manpreet

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