A redesign is the thing brands ask for and rarely the thing they need. It is worth separating the two before spending, because the price difference is substantial and so is the evidence behind each.
The ranges
| Theme swap and restyleNew theme, your brand applied properly | $3,000 - $8,000 |
| Redesign on a themeNew design, built on theme foundations | $8,000 - $20,000 |
| Full custom redesignDesigned and built from your catalogue up | $20,000 - $60,000 |
| Redesign plus replatformNew design and new platform together | $30,000 - $100,000+ |
That last combination is the riskiest sequence in ecommerce. If you do it, expect not to know which change caused what.
The uncomfortable question
What evidence do you have that design is the problem?
If the answer is that the site looks dated, that is a legitimate brand reason and worth paying for on its own terms. But it is a brand purchase, not a revenue one, and it should be budgeted as such.
If the answer is that conversion is poor, a redesign is an expensive way to test a hypothesis. It changes everything at once against no control, so you will never learn which part worked.
What we would usually recommend instead
Rebuild the product page behind your ad spend, run it as a live test against the current one, and use the result to decide whether the rest is worth doing.
It costs a fraction, it produces evidence, and if it wins you now have a pattern to roll out with confidence rather than a hope. Our own offer works this way precisely because it is the honest sequence — we invoice only if the rebuilt page beats the existing one.
A redesign that improves conversion is usually a redesign that happened to fix the product page. You can buy that outcome directly, for less, and know whether it worked.
When a full redesign is right
The brand genuinely changed. New positioning, new identity, new audience.
The theme is exhausted. You are fighting it on every change and updates are impossible.
The information architecture is wrong. Categories that do not match how people shop cannot be fixed page by page.
You are consolidating stores or markets. A structural change that touches everything anyway.
Talk it through
Send us the store and what is prompting the redesign.
We will tell you whether a redesign is the right purchase or whether one page and a test would get you the same outcome for a fraction of it.
Get a straight readA real read within one business day — not a sales call.
About the author
Manpreet Singh
Manpreet Singh is the founder of Proscube, an ecommerce growth studio. He leads the studio's Shopify and Shopify Plus engineering, headless builds, CRO, and its work on AI engine optimization, and writes its guidance on how to grow a DTC brand without wasting money. He works directly with founders — no account-manager layers between you and the people doing the work — and would rather tell a client not to build something than sell them work they don't need.
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