If your product view rate is low, the collection page is the problem — people arrived and did not find something worth clicking.
What goes wrong
Everything looks the same. A grid of near-identical thumbnails gives nothing to choose between. Buyers need a reason to pick one, and on a collection page that reason has to be visible in the card.
Filtering is missing or unusable. Above about fifty products, filtering stops being a nicety. On mobile, filters hidden behind a button that opens a full-screen overlay get used far less than filters that are visible.
Sorting defaults badly. Manual order that nobody has curated in a year, or alphabetical, which is meaningless to a shopper.
Out-of-stock products sit at the top. Every one is a wasted click and a small disappointment.
No context at the top. A category page with no copy and no point of view gives search engines nothing and gives customers no reason to trust the selection.
What to put on the card
More than a photo and a price. The things that differentiate: the rating and review count, the key attribute for your category (size, strength, shade, fit), and a badge where one is true — bestseller, new, low stock.
The fastest test: look at your collection page as a stranger and try to pick between two adjacent products. If you cannot, neither can a customer, and they will either leave or pick the cheapest.
Mobile specifically
Two columns, not one — one column means endless scrolling and almost no comparison. Filters reachable without leaving the page. And the card has to work at that size, which usually means less on it, chosen more carefully.
The copy nobody writes
A short, genuinely useful block at the top of the collection explaining how to choose within it. It helps customers, it is one of the few places on a store where category-level search traffic can land, and almost nobody does it.
Talk it through
Send us a collection page and your product view rate.
We will tell you whether the cards, the filtering or the ordering is losing people, and what to change first.
Get a readA real read within one business day — not a sales call.
About the author
Manpreet Singh
Manpreet Singh is the founder of Proscube, an ecommerce growth studio. He leads the studio's Shopify and Shopify Plus engineering, headless builds, CRO, and its work on AI engine optimization, and writes its guidance on how to grow a DTC brand without wasting money. He works directly with founders — no account-manager layers between you and the people doing the work — and would rather tell a client not to build something than sell them work they don't need.
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